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Rebranding Cameron Highlands 0

Rebranding Cameron Highlands

Posted by on Sep 22, 2017 in Featured

Visiting Cameron Highlands the 3rd times in two years period, its timely for Cameron Highlands to have a review of its Unique Value Proposition since the offering seems the same from the last visit. Huge opportunity for new entrepreneurs co-create new creative and engaging attactions with excellant customer service ( managing expectation ) to attract existing and new customer categories and...

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MARA Global Transformation 0

MARA Global Transformation

Posted by on Aug 19, 2017 in Featured

In conjunction MARA 50th Anniversary , its a high time to review its Business Model considering the new borderless digital world moving towards Global Business Model Transformation by creating synergy from all its subsidiaries and benchmarking with world class global...

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Rebrand Denim Fashion Creating New Niche 0

Rebrand Denim Fashion Creating New Niche

Posted by on Aug 13, 2017 in Featured

Denim & jeans has been dominated for century by the same big player in the fashion industry. To introduce new brand need new unique proposition to specific target group. Copy the existing market leader will only make your product a commodity and nobody want to be associate with common product. By focusing on specific target group this brand last 122 years with approximately $1 billion dollar...

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Rebranding Myth 0

Rebranding Myth

Posted by on Sep 15, 2013 in Portfolio

Many people have misconception about rebranding. Rebrandng not only limited to introduce new slogan, logo and new pr ads, its only one forth from the essence of rebranding.  

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