Just removed the signage and logo from most retailers at any large shopping mall , even those who spend millions dollars on branding, you can’t even tell the different from one fashion brand from the others . Therefore please rebrand your company to differentiate and become the irreplacable global brand. ...
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Visiting Cameron Highlands the 3rd times in two years period, its timely for Cameron Highlands to have a review of its Unique Value Proposition since the offering seems the same from the last visit. Huge opportunity for new entrepreneurs co-create new creative and engaging attactions with excellant customer service ( managing expectation ) to attract existing and new customer categories and...
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Malaysia has a fashion global brand – Jimmy Choo. However Tamara Mellon act faster and took over the brand and Jimmy lost control and the company. Therefore speed up or obsolete.
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In conjunction MARA 50th Anniversary , its a high time to review its Business Model considering the new borderless digital world moving towards Global Business Model Transformation by creating synergy from all its subsidiaries and benchmarking with world class global...
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Denim & jeans has been dominated for century by the same big player in the fashion industry. To introduce new brand need new unique proposition to specific target group. Copy the existing market leader will only make your product a commodity and nobody want to be associate with common product. By focusing on specific target group this brand last 122 years with approximately $1 billion dollar...
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McDonald Malaysia new innovation further strengthen their brand by repackage their value proposition sith new spicy korean burger paralel with current korean trend in Malaysia to keep update to the new millenials...
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Start with a small store 300 square feet in a small mall . Now more than 1,000 outlet with 2,800 staff. Explore the secret transformation beating the competitors.
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Rebrand Name Strategy through Resell Brand Name through E-Commerce example Alibaba open up new opportunity as part of Global Business Transformation Process. Every year Alibaba make a year sales on November 11, and in 2015 it broke a record sales of RM $57 billion in one day...
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PDRM initiatives of using various labels to indicate that their personnel are anti corruption can also be applied to business practices.
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Many people have misconception about rebranding. Rebrandng not only limited to introduce new slogan, logo and new pr ads, its only one forth from the essence of rebranding.
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