Rebrand Denim Fashion Creating New Niche

Rebrand Denim Fashion Creating New Niche

Denim & jeans has been dominated for century by the same big player in the fashion industry. To introduce new brand need new unique proposition to specific target group. Copy the existing market leader will only make your product a commodity and nobody want to be associate with common product. By focusing on specific target group this brand last 122 years with approximately $1 billion dollar sales.